Siebel Marketing User Guide > Creating and Using Offers >

About Direct Mail Offers

Direct mail offers are available in the Siebel Marketing application. For instructions about how to create a direct mail offer, see Creating an Offer. For instructions about how to modify a direct mail offer, see Modifying an Offer.

Using the Direct Mail Offer view, you can associate Literature documents with an Offer. Siebel Marketing does not provide a mechanism to print direct mail offers, but can pass output lists to vendors for execution.

You can generate output or distribution list of contacts during the campaign launch. The customer information is arranged according to a predefined list format, and the list can be delivered to the appropriate vendors through a predefined method (for example, FTP or email). For more information about list output and vendors, see About Previewing and Generating Lists.

The Direct Mail Offer contains the Offer Details and Literature view tabs.

• Offer Details. This form contains additional fields that you can use if the Direct Mail Offer requires approvals from your company's marketing and legal departments. It also provides a unique identifier for the offer in the Offer Code field.
• Literature. This list shows the company and product information associated with the offer. To add literature to the list, see Associating Literature with Offers.