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Siebel Partner Relationship Management Administration Guide > Managing Marketing > About Managing MarketingSiebel PRM can be used for three types of marketing:
This chapter describes some scenarios that are examples of ways that you might use Siebel PRM for marketing. Siebel applications include marketing functionality that lets you create marketing offers, campaigns, and programs, that executes campaigns automatically, and that helps you manage responses. For more information about marketing, see Siebel Marketing Guide. |
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Siebel Partner Relationship Management Administration Guide |