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Using Bound Measures in Calculations

Bound measures are used for record-level computation or are included as part of a custom measure definition.

For example, a bank might want to create measures that help determine how many times a customer interacts with a teller for an account transaction, and then compute the number of teller transactions that have occurred at the household level.

A bank customer might have several accounts (checking, savings, money market, IRA, and so on). One household (defined here as a mailing address) can have several customers (husband, wife, children). The bank might set up the following one-to-many (1:M) customer hierarchy:

Using measures, the bank can perform calculations to get numeric data at any of those levels. The bank can calculate how many teller transactions each single customer has by adding up the teller transactions for each of the customer's accounts. It can then determine how many teller transactions were performed at the household level by adding teller transactions by each customer in the household. The process of adding up from a lower level (such as Account) to a higher level (such as Customer or Household) is called aggregation.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003