Bookshelf v7.5.2: Creating and Editing Segment Criteria

Siebel Marketing Guide > Defining Filter and Segment Criteria >

Creating and Editing Segment Criteria

You can create and maintain segment criteria in the following ways:

Using the Answers screen (Visual Segmentation). You can use this method if you install and use Siebel Analytics to create marketing segments. For more information see Siebel Analytics Installation and Configuration Guide.

Using the Segments screen. Use this method when you plan to use an analytics tool other than Siebel Analytics to create segment criteria or if you want to edit segment criteria created using Visual Segmentation.

Siebel Marketing Guide, Version 7.5, Rev. A
Published: 18 April 2003