Siebel Marketing Guide > Creating and Using Offers > Creating and Editing eNewsletter Offers >

Adding eNewsletter Sections

Before you create your eNewsletter, outline the sections you want to include, compose the content of each section and determine the contacts you want to target with each section. Use the eNewsletter Rules view to define and implement visibility rules for each section of the eNewsletter.

The eNewsletter Sections view lists the sections in the eNewsletter. The inclusion of each text or HTML portion of the eNewsletter is based on rules. You apply these rules in the eNewsletter Sections form by clicking the select button in the Rules field and choosing a predefined rule to apply to the section. The Sequence field shows the order that the sections will be presented in the eNewsletter after the rules are applied.

NOTE:  If you have multiple templates associated with the eNewsletter offer that are both HTML and text, adjust the sequence with the plainest template format (text) first and the richest format (HTML) last on the list to satisfy the MIME Alternate standard. If your customer's email program supports HTML emails, then they receive the HTML version. If it does not support HTML, the customer receives the text version of the offer. As long as the sequence of the sections within a type (like HTML) is correct, then Siebel Marketing will put the sections together in the right order.

To add an eNewsletter section and apply a rule

  1. From the application-level menu, choose View > Site Map > Offers > eNewsletter Offers.
  2. In the eNewsletter Offers list, select the offer.
  3. Click the eNewsletter Sections view tab.
  4. In the Sections list, create a new record.

    5. The section form appears, with the sequence automatically set to 1.

  5. In the eNewsletter Sections form, complete the fields.
    1. Type a unique section name and a section description.

      2. The sequence field is automatically populated. If you need to change the sequence of the section, type a new value.

    2. Click the Template Name select button.
    3. In the Pick Offer Template dialog box, select a section from the list of predefined section templates and click OK.

      4. The File Type field displays whether the template is HTML or text.

    4. Click the Rule select button.
    5. In the Pick Rule dialog box, select the rule that controls whether this section is sent to an eNewsletter recipient and click OK.

      6. If a description has been defined for the rule, it will appear in the Rule Description field.

Repeat the procedure, adding sections one at a time, and clicking save after each section has been defined.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003