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About Siebel Marketing

Siebel Marketing provides an integrated, closed-loop solution that supports campaign design, campaign management, and campaign launching at each customer touch point.

Siebel Marketing provides tools that you can use to design campaigns, create reusable offers, and segment customers and prospects based on multilevel profile information. It also allows you to execute targeted direct and indirect multistage programs across telemarketing, field sales, field service, mail, fax, and Internet channels. Customer response information, including clickstream data, can be captured for campaign measurement, analysis, and refinement.

In addition, you can support ongoing, interactive communications with customers through Web surveys and eNewsletters to strengthen relationships and build customer loyalty.

This chapter provides the following information:


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003