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Program and Campaign Management Tools

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Siebel Marketing's program and campaign organizational tools allow management of activities, milestones, documentation and schedules for your marketing campaign plans.

Forecast. Siebel Marketing offers cost management for marketing program and campaign plans. Forecast allows the marketing manager to predict the cost and revenue for each campaign plan within a marketing program. These figures are automatically rolled up and associated with the marketing program.
Activity Plans. Siebel Marketing's Activity Plans can help you help you plan and execute the marketing program's activities and milestones.
Timelines. Program plan, campaign plan, and campaign charts provide an at-a-glance weekly and monthly overview of planned, active and completed programs and campaigns.
Campaigns Explorer. The Campaigns Explorer provides an overview of campaigns and their associated components. The dual-tree pane view provides a list of campaigns, contacts, activities and offers on the left side. When you drill down on each element, details are displayed on the right side of the view.
Program Explorer. The Explorer view in the Programs screen provides a view of the marketing program's stages and campaigns. It is an alternate way to create and view program plans.
Document Library. The Documents view in the Programs screen allows you to create a library of proposals, white papers, artwork and other files associated with the marketing program.

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