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Using Siebel Personalization with eMarketing

Siebel Personalization allows you to deliver personalized content and offers to a customer profile, needs, interests, and history. Personalized content includes greeting users by name, presenting them with content targeted to their needs and interests, and showing them recommended products and offers based on their needs and history.

Using Siebel Personalization, you can define rules to show and hide content dynamically during a user's experience with Siebel eMarketing. Personalization deployment rules can depend on data such as user's profile information, date ranges, company information, products and services they already purchased or reviewed, and specific session information.

The home page in Siebel eMarketing includes the salutation applet in the upper left corner. It typically includes a personal greeting but it can be configured to deliver targeted content such as product promotions, announcements, birthday greetings, and offer updates. The home page also contains a list of recommended products and featured offers, both of which can be personalized based on user-specific information. Conditional expressions can be used to hide applets under certain conditions.

You manage personalization in the Personalization Administration screen in your Siebel Application. For information about administering personalization, see Personalization Administration Guide.

Personalizing eMarketing Using Siebel Real-Time Marketing

Siebel Real-Time Marketing can be used to adjust the offers displayed on the eMarketing Home Page (Featured Offers applet). For more information, see Administering Siebel Real-Time Marketing.


 Siebel Marketing Guide, Version 7.5, Rev. A 
 Published: 18 April 2003