Bookshelf Home | Contents | Index | Search | PDF

Siebel Marketing Guide >

Introduction

---

This guide is intended for Siebel Marketing and Siebel Campaigns administrators, managers, and end users with different levels of expertise in customer relationship and database management. Depending on your implementation strategy, administrator duties may be assumed by end users who have advanced expertise in this area.

Although job titles and duties at your company may differ, this book will be useful primarily to people whose title or job description matches one of the following:

Database Administrators	Persons who administer the database system, including data loading, system monitoring, backup and recovery, space allocation and sizing, and user account management.
Marketing and Campaigns Administrators	Persons responsible for setting up and maintaining access to marketing data. Duties include managing databases of customer information, mapping to tables and fields, designing metrics for use in segmentation and filters, creating hierarchies of data, and so on.
Analytics Administrators	Persons responsible for creating and maintaining Siebel Analytics repositories and administering the Siebel Analytics Server environment.
Marketing and Campaigns Managers	Persons responsible for setting up and maintaining a marketing department. Duties include designing and managing campaigns, product marketing information, and product distribution lists.
Siebel Application Administrators	Persons responsible for planning, setting up, and maintaining Siebel applications.
Siebel Application Developers	Persons who plan, implement, and configure Siebel applications.
Siebel Marketing and Campaigns End Users	Persons responsible for implementing campaign strategy by generating snapshots and lists and launching campaigns.

Special skills or knowledge you might need to use this guide with Siebel Marketing and Siebel Campaigns are in the following list:

Database Administrators. SQL and RDBMS design and performance practices.
Siebel Application Administrators. Be familiar with core Siebel architecture, tools, and frameworks.
Siebel Application Developers. Be familiar with core Siebel architecture, tools, and frameworks. Some of the relevant tools to understand include Siebel EAI and Siebel Workflow/Business Process Designer.
Marketing and Campaigns Managers and End Users. May want to be familiar with the basics of HTML for working with Web and email offers.

Bookshelf Home | Contents | Index | Search | PDF