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Siebel ePharma Analytics

Siebel ePharma Analytics provides information to business users in pharmaceutical sales organizations. Siebel ePharma Analytics includes reports for call activity analytics, prescription (Rx) sales analytics, and Pharma return on investment (ROI) analytics. It also provides support for Brick-based analytics.

NOTE:  A Brick is a micromarketing area of indirect sales or scrip data, supplied by syndicated data vendors.

This chapter describes a sample business scenario and provides information about the dashboards in Siebel ePharma Analytics.


 Siebel Analytics User Guide 
 Published: 18 April 2003