Siebel eCommunications Guide > Profiles >

About Loyalty Profiles


The Siebel industry solution for communications and media contain a Loyalty Profile.

The Loyalty Profile view contains scores generated by a third-party predictive modeling application pertaining to customer accounts. These scores help predict customer churn, project customer lifetime value, estimate financial risk, and identify upsell and cross-sell opportunities.

The Loyalty Profile view also contains key data used as input to a predictive modeling application. Some data, while residing in the Loyalty Profile view, is not generated from within the Siebel applications.

A marketing administrator can develop loyalty and retention campaigns based on these predictive scores.


 Siebel eCommunications Guide 
 Published: 23 June 2003