Bookshelf Home | Contents | Index | Search | PDF |
Siebel Consumer Sector Guide > Product Distribution > Administrator Procedures >
Setting Up Personalization Attributes
To make effective use of personalization, administrators or end users must select values for the following two fields for each of your company's accounts and product categories, or products or both:
- Account Channel. Determines which type of distribution channel the account belongs to. Example values in this attribute are Apparel Specialty and Athletic Specialty.
- Product Differentiator. Determines the type of products within any category that the account should carry. For example, an account with a Product Differentiator value of Performance should be carrying products that cater to athletes.
NOTE: If no values are selected for these fields, they are treated as having null values. Accounts with null Product Differentiation and Account Channel values are matched with product categories and products that have null values in those fields.
Predefined values for these two attributes are included in the seed data for standard Siebel Consumer Sector applications under the list of values (LOV) types ACCOUNT_CHANNEL and PRODUCT_DIFFERENTIATION. You can add new values or change any of the existing values, which are:
- ACCOUNT_CHANNEL: Apparel Specialty, Athletic Specialty, Sporting Goods, Department Store
- PRODUCT_DIFFERENTIATION: Core, Entry, Elite, Statement, Performance, Authentic
For the procedure to add or change a value in the LOV, see Applications Administration Guide.
Personalization rule sets in the standard Siebel Consumer Sector applications that are most relevant to targeting customers based on market segmentation are described in Table 12.
Other personalization rule sets are included in the standard Siebel Consumer Sector application, and you can create additional rule sets. For information about creating or modifying personalization rule sets, see Personalization Administration Guide.
Bookshelf Home | Contents | Index | Search | PDF |
Siebel Consumer Sector Guide Published: 18 April 2003 |