Siebel Consumer Sector Guide > Trade Promotions > End User Procedures >

Creating Plans


Key account managers can create plans and then create account promotions for their plans. These plans depict aggregate results of the promotions. For each plan, key account managers can also enter an ROI target. After a key account manager has run promotions in a plan, the key account manager can check to see whether the ROI target was met.

NOTE:  Key account managers can also create a plan by copying an existing plan and giving it a new name. This can save considerable time if the plans have similar attributes. When copying a plan, all active discretionary promotions within the plan, as well as their promoted products, are copied.

To create a plan

  1. Navigate to the Plans screen.
  2. In the Plans list, add a record and complete the necessary fields.
  3. Some of the fields in the Plans list are described in the following table.

    Fields
    Comments
    Account
    Account for which the plan was created.
    Active
    If checked, indicates that the plan is active.
    Actual Base Qty
    Assumed to be equal to the Estimated Baseline Qty.
    Actual Funds
    This calculated field displays the total paid payments for all promotions in the plan.
    Actual Incremental Qty
    This field displays the Actual Total Qty minus the Actual Base Qty.
    Actual ROI
    This calculated field displays the Actual Total Qty divided by the Actual Funds.
    Actual Total Qty
    By default, this field displays the sum of all shipments associated with the promoted products for the plan's promotions.
    Any shipment record can be associated with multiple accounts, periods, or products within the plan.
    Estimated Base Qty
    By default, this field displays the sum of all estimated baselines associated with the promoted products for the plan's promotions.
    Any baseline quantity can be associated with multiple accounts, periods, or products within the plan.
    Estimated Funds
    The amount of the deals that have been allocated for each of the promotions in the plan.
    Estimated Incremental Qty
    This field displays the Total Incremental Qty.
    Estimated ROI
    The value in this field is calculated by dividing the Estimated Total Qty by the Estimated Funds.
    Estimated Total Qty
    The sum of the estimated baseline quantity and the estimated incremental quantity.
    Name
    The name of the plan.
    Organization
    Organization for which the plan was created.
    Period
    Time period for which the plan is active.
    Revision
    Revision number of the plan.
    Status
    Status of the plan.
    LOV Type: PROMOTION_STATUS
    Target ROI
    Target return on investment.

To add a new promotion to a plan

  1. Navigate to the Plans screen.
  2. In the Plans list, select a plan.
  3. Click the Promotions view tab.
  4. In the Promotions list, add a record and complete the necessary fields.
  5. In the Promotion field, click the Promotion select button.
  6. From the Promotion dialog box, create a new promotion or select an existing corporate or discretionary promotion.

Table 24. Selected Fields in the Promotion Dialog Box
Fields
Comments
Name
Name given to the promotion by brand or sales management or by the key account manager for discretionary promotions.
Period
The period of time for which the promotion is valid.

NOTE:  Each time you create a new account promotion, Siebel Consumer Sector also creates a corresponding discretionary promotion that serves as a template for the new account promotion.


 Siebel Consumer Sector Guide 
 Published: 18 April 2003