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Siebel Consumer Sector Guide > Trade Promotions > Administrator Procedures >
Creating Corporate Promotions
Brand managers create and maintain corporate promotions. For example, the brand manager of a new fruit-flavored beverage may wish to run a Summer Olympics promotion of the product. The brand manager creates a corporate promotion. The promotion provides information about the recommended method for running the promotion, start and end dates for the promotion, the objective for the promotion, and other details.
Key account managers review corporate promotions when creating promotions for their own accounts. Information included in corporate promotions, such as suggested tactics for promoting products, is useful to key account managers during the account promotion planning process.
To create a corporate promotion
- From the application-level menu, choose View > Site Map > Data Administration > Corporate Promotions.
- In the Corporate Promotions list, add a record and complete the necessary fields.
Some fields in the Corporate Promotions list are described in Table 17.
NOTE: Any account promotion that is based on a corporate promotion relies on the corporate promotion for its name. Before you delete a corporate promotion, be sure to first delete any account promotions that are based on the corporate promotion being deleted.
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Siebel Consumer Sector Guide Published: 18 April 2003 |