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About Campaigns in Siebel Campaigns


Campaigns in the Siebel Campaigns module represent the day-to-day activities of a campaign. They are the same as the campaigns that result from a campaign plan in the marketing application. Campaigns contain contacts and prospects, offers, activities and other campaign execution elements.

Using Siebel Campaigns you can distribute your company's offer using television, radio, billboards, direct mail, fax, and phone.

The campaign creation process begins with an administrator, who creates the offers and associates the offers with a campaign. The administrator then adds the literature, contacts and prospects, call summary, and call guide. The administrator also determines which script, if any, is associated with the campaign and who is on the campaign team. A campaign manager might associate quotas and incentive awards with the campaign to track progress and reward performance.

The administrator can monitor the status of campaigns using the Campaign Explorer view to see the subcampaigns, Contacts, Activities, and Offers Literature for each campaign, and by using Campaign and Response Charts.


 Siebel Marketing Guide 
 Published: 23 June 2003