Siebel Marketing Guide > Defining Filter and Segment Criteria >

About Target Group Segmentation

The Target Group Segmentation feature allows you to use Siebel Analytics report criteria to create Siebel Marketing segments without having to write complex expressions in the Segments screen.

In the Answers screen, you can create a Siebel Analytics report and, if you wish, save it for future use. When you are satisfied with the report results, you create the Siebel Marketing segment, name it, and assign a customer hierarchy and targeting level. You have the option to use Analytics screens (dashboards) to choose reports created in Siebel Analytics and create a segment from the report.

NOTE:  You must be logged on to the Siebel Analytics Server to have access to the Analytics screens.

This feature is only available after you install and configure Siebel Analytics. For more information see Siebel Analytics Installation and Configuration Guide.

For information about what happens in your application when you create a target group segment, see Saving Segments as Target Group Segments.


 Siebel Marketing Guide 
 Published: 23 June 2003