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Defining Data Source Names

Segments can be created based on data that resides in the Siebel database or other external data sources. After you define your external data sources, you can create segment definitions and link those segments to one or more campaigns. Customers from external data sources are automatically added as new contact records in the Siebel database, after they have been included in campaigns.

Define ODBC (Open Database Connectivity) data source names (DSNs) for each data source that contains information you need for Siebel Marketing programs. Also define an ODBC DSN for the marketing repository. The marketing repository is a group of administrative tables in the Siebel application transactional database used by the Siebel Marketing application.

NOTE:  If Siebel Analytics is installed, you must create a DSN for the Siebel Data Warehouse in addition to the marketing repository. If you use DB2, the ODBC data source name must be the same as the database name. The Marketing Server requires a system DSN, not a user DSN.

Each time you add a data source, you need to repeat this task, creating a DSN that points to the new data source. Prior to implementation, confer with your Technical Account Manager or Technical Support team for the latest list of supported ODBC drivers.


 Siebel Marketing Guide 
 Published: 23 June 2003