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Creating and Using Offers

Offers are a way to present content on product and services to current and potential customers as part of a campaign. Offers are associated with a campaign, and then presented to contacts and prospects when the campaign is launched. A campaign might focus on developing awareness of product branding, increasing or reinforcing product usage or customer loyalty, or it might contain a special offer on a new product related to products that customers have already purchased.

Offers can be reused in many campaigns, but the campaign is a one-time event that is associated with a marketing program stage.

Offers associated with campaigns are created using the Offers screen. Typically each campaign has a single offer, but you can associate multiple offers with one campaign. For example, a single campaign might have email and Web offer components.

Using the Offers views, you can create, edit, and preview reusable multichannel offers, which can be associated with your campaigns.

In addition, you can design personalized HTML and text templates for email, eNewsletters, and Web Offers and create rules-based eNewsletters that deliver content based on contact and prospect attributes. Email and eNewsletter can contain embedded links to items such as Web offers, Web surveys, and forms, which allow the marketer to assess and capture campaign responses. Web Offers can contain embedded links to Web surveys, events and related URLs, downloads, and response forms.

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 Siebel Marketing Guide 
 Published: 23 June 2003