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About Siebel Marketing

Siebel Marketing provides an integrated, closed-loop solution that supports campaign design, campaign management, and campaign launching at each customer touch point.

Siebel Marketing provides tools that you can use to design campaigns, create reusable offers, and segment customers and prospects based on multilevel profile information. It also allows you to execute targeted direct and indirect multistage programs across telemarketing, field sales, field service, mail, fax, and Internet channels. Customer response information, including clickstream data, can be captured for campaign measurement, analysis, and refinement.

In addition, you can support ongoing, interactive communications with customers through Web surveys and eNewsletters to strengthen relationships and build customer loyalty.

Siebel Marketing and Siebel Campaigns provides marketing and campaigns managers with enhanced capabilities for working with partners on specific marketing activities and overall marketing collaboration. Siebel Marketing assists marketers in developing and executing marketing plans, while working with partners throughout the process.

The Marketing Manager for Partners module allows you to distribute marketing programs and campaign details through the Siebel Partner Portal. This module allows marketers to coordinate efforts across partners and allow partners to take a more active role in campaign execution. It also allows partner organizations to create, manage, and execute programs and campaigns. Partners can contribute to the marketing process through the same set of views and functionality available in the employee application. However, partners are not able to edit segments or use the program flow due to limitations of the Partner Portal. For more information, see Siebel Partner Relationship Management Administration Guide.

The Siebel Marketing Server engine allows you to query transactions in a single pass of the source relational databases that supply your target segment data. The Siebel Server extracts, transforms, and aggregates customer data in memory before writing the data to a campaign load (snapshot) file. The Siebel Server provides you with opportunity to compare various campaign strategies before executing the campaign.

Using campaign forecasting, you can design scenarios based on real or hypothetical financial information that model the performance of campaigns. You can track program and campaign operations and plans, using the Activity Plan, Explorer, and Campaigns views. Siebel Marketing users can use Siebel Analytics tools to analyze program and campaign performance, and generate reports.

For information about terms used in Siebel Marketing, see Terms Used in Siebel Marketing.


 Siebel Marketing Guide 
 Published: 23 June 2003