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Waves, Distribution Lists, and List Previews

When you set up campaign waves, you first define a wave. Then, if the wave involves providing a list of contacts to a vendor, you provide the vendor information for each wave in the List Distribution list.

If you do not specify a vendor for a wave, Siebel Marketing assumes you want to launch the campaign through the Siebel Campaign Execution Channel (Call Center, email, and so on) and does not generate a Preview List of contacts from that wave.

For example, your campaign has 420 contacts that will receive the offer in two distribution waves. Wave A will distribute the offer to 50 percent (210) of the contacts, and Wave B will distribute the offer to the remaining 50 percent (210).

However, a vendor has only been identified in the List Distribution list for Wave B. When you request a List Preview, the List Preview window displays a preview of the list of 210 contacts that will be sent for Wave B.


 Siebel Marketing Guide 
 Published: 23 June 2003