Siebel Marketing Guide > Program and Campaign Management Tools > Forecasting for Campaigns >

Adding Segment Inputs

Clicking the Segment Inputs view tab displays segments assigned to the marketing program stage that includes the campaign plan. Type assumptions about segment counts, response rates and conversion rates in the fields. Clicking the menu button in the Input Summary form, and choosing Use Segment/List Data restricts the model to entries you have made.

To add segment inputs

  1. Click the Segment Inputs view tab.

    2. The Segment Inputs list appears, displaying each segment associated with the campaign plan.

  2. Complete the fields.
    1. Count: Type the estimated number of targeted customers associated with the campaign plan.
    2. Response Rate %: Type the predicted response rate as a percentage (0-100).

      3. For example, for 2.5%, type 2.5.

    3. Conversion Rate %: Type the predicted percentage of respondents who will purchase the product (0-100).
    4. (Optional) Coded Responses %. Type what % of your responses you expect to include source codes or offer codes.
  3. Save the record.
  4. In the Predicted Results form, click Recalculate.

    5. During a recalculation, individual values are calculated and displayed in the Predicted Results form, and in the Input Summary view tab form.


 Siebel Marketing Guide 
 Published: 23 June 2003