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Siebel Marketing Guide > Administering Siebel Real-Time Marketing >
Setting Up the Analytics Server
The Analytics Server must be configured before you can set up Real-Time Marketing. You need to configure a system containing the Siebel Marketing application, an Analytics Server, and third-party scoring engine software so that you can create decisions and use them in Siebel Marketing. For additional information, see Siebel Analytics Installation and Configuration Guide. To set up the Analytics Server, complete the tasks in the following sections:
- Creating Siebel Analytics repository mappings. Allows Siebel Marketing to issue SQL queries to the Analytics Server that retrieve scoring information based on a customer, an account, or a household ID. For instructions, see the section about Marketing in Siebel Analytics Installation and Configuration Guide.
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Siebel Marketing Guide Published: 23 June 2003 |