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Introduction
This guide is intended for Siebel Marketing and Siebel Campaigns administrators, managers, and end users with different levels of expertise in customer relationship and database management. Depending on your implementation strategy, administrator duties may be assumed by end users who have advanced expertise in this area.
Although job titles and duties at your company may differ, this book will be useful primarily to people whose title or job description matches one of the following:
Special skills or knowledge you might need to use this guide with Siebel Marketing and Siebel Campaigns are in the following list:
- Database Administrators should be familiar with SQL and RDBMS design and performance practices.
- Siebel Application Administrators should be familiar with core Siebel architecture, tools, and frameworks.
- Siebel Application Developers should be familiar with core Siebel architecture, tools, and frameworks. Some of the relevant tools to understand include Siebel EAI and Siebel Workflow/Business Process Designer.
- Marketing and Campaigns Managers and End Users might need to be familiar with the basics of HTML for working with Web and email offers.
Product Modules and Options
This Siebel Bookshelf contains descriptions of modules that are optional and for which you may not have purchased a license. Siebel's Sample Database also includes data related to these optional modules. As a result, your software implementation may differ from descriptions in this Bookshelf. To find out more about the modules your organization has purchased, see your corporate purchasing agent or your Siebel sales representative.
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Siebel Marketing Guide Published: 23 June 2003 |