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Accessing Company Data and Reports with D&B

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The D&B screen allows you to access D&B marketing data as well as business and credit reports from within the Siebel Sales application.

You can directly access D&B data for use in prospecting, qualifying leads, and generating marketing lists. You also can integrate D&B data and reports into your Siebel application, allowing you to perform the following tasks:

Use D&B information to standardize data for your customer accounts
Access D&B business and credit reports
Search D&B for new accounts
Generate prospect lists based on D&B relationships and demographic data
View account hierarchies and related opportunities across a corporate family structure

D&B D-U-N-S Number

The D-U-N-S (Data Universal Numbering System) number is an important component of D&B data. The D-U-N-S number is a unique nine-digit identifier assigned to each business entity in the D&B database.

D&B links the D&B D-U-N-S numbers of parents, subsidiaries, headquarters, and branches on more than a million corporate family members around the world.

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