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Oracle® Marketing Segmentation Guide > Designing Marketing List Formats > About Designing Marketing List FormatsList Formats define the layout of files that you can use for a variety of purposes. Use the List Format Designer to select content from a subject area (list catalog), using filters that you add to the list format definition. The List Format Designer can generate list formats for several purposes. These formats are listed in the left selection pane:
In the list formats page you can either open an existing, saved list format or create a new list format. To create a new list format, select a subject area in the list on the right. You specify the type of list later on using a control in the Options tab. Existing list formats are in the List Format pane to the left. The formats are in folders, and the formats are organized first by format (List Export, Email Server, Campaign Load, and so on) and then by personal and shared formats. Examples: My List Export Formats, Shared List Export Formats. You can combine data from more than one subject area by using the set operation capability in the List Format designer. You can combine data from more than one data source into a single file. For example, you can combine the list of segment members from your data mart with some additional customers that may only exist in your Siebel transactional database. To obtain descriptions for commonly used terms, see Frequently Used Terms for Marketing List Formats. The List Format Designer supports a variety of options to format the content including column sorting and casing for each column. For a list of formatting options, see Column Properties Formatting Options. Navigating to the List Format DesignerAccess to the List Format Designer start page depends on your product license key and privileges. You open List Format Designer in one of the following ways:
Frequently Used Terms for Marketing List FormatsTable 3 defines frequently used terms for list formats. |
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