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Oracle® Marketing Segmentation Guide > Using Marketing Segments and Segment Trees > About Prompted Segmentation > Scenario for Using Simple Prompted SegmentationThis scenario gives one example of how prompted segmentation may be used for simple event-driven marketing, where the type of offer depends on the context of an event. You may use prompted segmentation differently, depending on your business process. A telecommunications company would like to make a retention offer to any customer who logs a complaint, but only if the customer is a female who lives in New York or California. The following steps must be taken:
The primary input from the external system is CUSTOMER_ID (or Target_Level_ID to generalize the requirement). In this simple scenario, you can assume that the segment criteria are predominantly based on the OLAP, and there are no real-time attributes sourced from the OLTP. The prompts are passed through SOAP. If the prompt is available, the appropriate SQL code is included, otherwise the criteria is ignored. |
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