Oracle^® Marketing Segmentation Guide > Using Marketing Segments and Segment Trees >

About Prompted Segmentation

Prompted segmentation is the methodology of adding dynamic segmentation criteria, known as prompts. Static criteria suffices for most normal outbound marketing strategies, but not for inbound marketing strategies where criteria must be added dynamically during run-time. Prompted segmentation allows marketers to maintain a single definition of enterprise segments and use it across both inbound and outbound scenarios.

You can implement prompted segmentation by inserting prompts into criteria blocks with the IS PROMPTED filter type. For more information on adding filters to a criteria block, see Adding Criteria Blocks to Segments.

For example, consider a Gold Segment that can be used in traditional outbound campaigns. Based on a calendar schedule, all the members of the Gold Segment are loaded into the campaign table, as shown in Figure 6. Prompted segmentation allows marketers to take this outbound segment and add PROMPTED criteria (for example, on Contact ID) to make the segment usable in inbound, event-triggered campaigns. Figure 6 shows the execution sequence in an event-triggered campaign. A customer ID is passed as context during campaign execution and the prompted criteria is converted to 'Customer is equal to/is in <list of input customer IDs>', which loads John Doe into the campaign table. Another way to understand prompted segmentation is to view it as a way to check for membership in a segment. For example, prompted segmentation checks whether John Doe is a member of the Gold segment.

Figure 6. Prompted Segmentation