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Siebel Applications Administration Guide > Enterprise Selling Process > About Using ESP Methodology to Manage AccountsSiebel Enterprise Selling Process (ESP) software provides support for the Enterprise Selling Process methodology from Siebel MultiChannel Services. The software module allows account teams to better make use of the ESP account management methodology to penetrate, cover, and grow large strategic accounts (especially global accounts). Using the software, sales professionals can be more effective at identifying the customer's business drivers and initiatives, uncovering opportunities in key business and service units, developing global account strategies, managing key executive and partner relationships, and coordinating team activities. The Siebel Enterprise Selling Process software module provides the following features:
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