Siebel Applications Administration Guide > References >
Process of Managing Accounts and References
The References screen provides you with customer reference information that you can use as a sales tool when managing sales, marketing, and public relations initiatives. As a sales team member, providing potential customers with a list of referenceable accounts adds immediate legitimacy to any sales situation and gives you a competitive advantage. You also can use the References screen to determine the best reference for a current initiative.
You can use the References list to search for accounts that are referenceable. A calendar view of reference activities is also available.
To manage accounts and references, perform the following tasks: