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Siebel Consumer Goods Guide > Retail Execution > Process of Performing Retail Activities (End User) > Performing Merchandising AuditsTo clearly communicate how an account displays the company's products, retail sales representatives perform merchandising audits. Merchandising audits allow representatives to record the status of a specific merchandising location at a point of time. They compare and record company criteria against the merchandising location. For more information about merchandising locations, see Associating Account Products with Merchandising Locations (End User). NOTE: You must add merchandising locations to the appropriate account before performing the following procedure. For more information about adding merchandising locations, see Adding Merchandising Locations to Accounts (End User). This task is a step in Process of Performing Retail Activities (End User). To perform a merchandising audit
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