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Baseline Volume |
Used to capture either the Sell-In or Sell-Out Baseline volume. With a single baseline volume number, the method (sell-in or sell-out) determines which dates are used to pull the baseline number. |
Sell-In Incremental Volume |
The amount of product that is bought from retailers or manufacturers over and above the baseline quantity. |
Total Sell-In Volume |
Total amount of product a retailer buys from a wholesaler or manufacturer. Equals Baseline Volume plus Incremental Sell-In Volume fields. |
Warehouse Withdrawal Volume |
The amount of product withdrawn from warehouse inventory. The default value is zero. |
Forward Buy Volume |
The additional amount of volume that a retailer may purchase over and above what will be sold to consumers, because the retailer wants to buy additional volume on a sale to get a higher profit margin. |
Sell-Out Incremental Volume |
The delta volume that a retailer will not buy from a wholesaler or the manufacturer, even though the retailer plans on selling more to consumers, because the retailer is trying to reduce warehouse inventory. |
Total Sell-Out Volume |
The total amount sold to consumers. Equals Baseline Volume plus Incremental Sell-Out Volume fields. |
% Promoted ACV |
Percent of Promoted All Commodity Volume. The percent of the total sales volume that applies to a high-level promotion. |
Sell-Out Override Lift % |
The percent of increase in product sold to consumers (over baseline volume) due to a promotional activity. |
Sell-In Override Lift % |
The amount of additional product (as compared to baseline) that is expected due to a promotional activity. |
Net Revenue |
Net Revenue is calculated by multiplying the volumes by list price to the customer and subtracting trade spend (fixed and variable spends). |
Gross Revenue |
Gross revenue is calculated by multiplying the volumes by list price to the customer. Gross revenue equals list price multiplied by total volume. |
Predict Lift % |
The forecasted or predicted percent increase in volume (over baseline volume) that is expected from a promotion. |