Siebel Life Sciences Guide > Managing Managed Care Accounts >
Performing Business and SWOT Analysis for a Managed-Care Business Plan
When creating a business plan for managed care, the managed-care account manager needs to analyze both the market and the account. Two views in the business plan view that are useful during the analysis phase of preparing the business plan are:
- Business Analysis view for reviewing syndicated prescription data:
- Rx Trend by Plan - Volume
- Rx Trend by Plan - Market Share
- SWOT view for entering information about:
- The account's (MCO's or PBM's) strengths and weaknesses
- The opportunities and threats that the managed-care account manager needs to address in the business plan
To enter SWOT information for a business plan
- Navigate to the Business Plans screen, then the Business Plan List view.
- Drill down on a business plan record.
- Click the Business Analysis view tab.
- Use the Business Analysis view to review prescription trends for the market of interest.
For general information about analysis of syndicated data, see Analyzing Syndicated Data.
- Click the SWOT view tab.
- In the SWOT form, complete the fields.
Some fields are described in the following table.
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Strengths |
For example, a recent study shows your drug is better tolerated by patients. |
Weaknesses |
For example, the MCO has very restrictive reimbursement policies for drugs in your market. |
Opportunities |
For example, a change of policy in the account makes it easier to get a drug added to the formularies. |
Threats |
For example, a study indicates that a competitor's product is as effective and less expensive than the product you are promoting. |
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