Siebel Loyalty Administration Guide > Getting Started with Siebel Loyalty >

About Siebel Loyalty and Social Media

Siebel CRM can integrate with social media channels, such as Facebook and Twitter, using Oracle Social Relationship Management cloud services. Oracle Social Relationship Management products capture social profile data which Siebel Loyalty users can incorporate into programs and promotions designed to build brand affinity and promote customer retention. Specifically, Siebel Loyalty can employ Oracle Social Relationship Management functionality to do the following:

• Acquire members through social networks.

  Siebel contacts can be created for users on social media platforms using only an individual's social profile information. These Siebel contacts can then be enrolled onto promotions.

  You must create specific loyalty membership schemes for contacts created using social profile data because enrollment onto standard Loyalty membership schemes requires mandatory data inputs that might not be available for these contacts. For information on creating social loyalty membership schemes, see Configuring Membership Schemes for Social Media Members.

• Define social reward promotions that reward members for actions performed on social channels and that encourage increased user activity.

  For additional information about creating social reward promotions, see About Social Rewards Promotions.

NOTE:  The functionality described in this topic requires that you install Siebel CRM Release 8.1.1.10 or later, or 8.2.2.4 or later. For information, see the applicable Siebel Maintenance Release Guide on My Oracle Support.