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Siebel Loyalty Administration Guide > Getting Started with Siebel Loyalty > About Siebel Loyalty and Social MediaSiebel CRM can integrate with social media channels, such as Facebook and Twitter, using Oracle Social Relationship Management cloud services. Oracle Social Relationship Management products capture social profile data which Siebel Loyalty users can incorporate into programs and promotions designed to build brand affinity and promote customer retention. Specifically, Siebel Loyalty can employ Oracle Social Relationship Management functionality to do the following:
NOTE: The functionality described in this topic requires that you install Siebel CRM Release 8.1.1.10 or later, or 8.2.2.4 or later. For information, see the applicable Siebel Maintenance Release Guide on My Oracle Support. |
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