Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Promotions >

About Adding Marketing Information to Loyalty Promotions

When you create a promotion, you can add goals, assumptions, expenses, purchase requests, and Market Development Fund (MDF) requests to it. These items are particularly useful if you use Siebel Marketing in conjunction with Siebel Loyalty.

You can add marketing information to loyalty promotions in the following ways:

• Evaluating and Segmenting Members of Loyalty Programs
• Creating Goals and Assumptions for Loyalty Promotions
• Adding Expenses and Line Items to Loyalty Promotions
• Adding Purchase Requests to Loyalty Promotions
• Adding Market Development Fund Requests to Loyalty Promotions
• Associating Loyalty Members with Marketing Campaigns

For more information about Siebel Marketing, see Siebel Marketing Installation and Administration Guide and Siebel Marketing User Guide.