This chapter discusses how to set up loyalty promotions. It includes the following topics:

• Types of Loyalty Promotions
• About Creating Loyalty Promotions
• Process of Creating Loyalty Promotions
• Transient Variables
• About Hierarchical Rules for Loyalty Promotions
• Creating Eligibility Promotions
• Specifying the Tiers Applicable to Loyalty Promotions
• Creating Incentives to Enroll in Promotions
• About Rules Libraries for Loyalty Promotions
• Formulas in Siebel Loyalty
• About Simulating Loyalty Transactions
• About Adding Marketing Information to Loyalty Promotions
• Process of Approving Loyalty Promotions
• Activating, Modifying, and Deactivating Loyalty Promotions
• Allowing Existing Member Fields to Be Used in Loyalty Promotion Criteria
• Allowing Added Member Fields to Be Used in Loyalty Promotion Criteria
• Configuring Common Promotions
• Loyalty Promotion Examples
• Troubleshooting Action-Based Bonuses
• Promotions Based on Day or Time of Purchase
• Theme-Based Promotions