Siebel Loyalty Administration Guide > Setting Up Siebel Loyalty Promotions >

Theme-Based Promotions

Theme-based promotions allow you to create promotions that apply for only a limited time after the customer enrolls in the promotion. They can be used to offer rewards that encourage customers to buy products in a specific product line or to buy products in a theme-based assortment. A member can enroll again after the time limit of the initial enrollment has expired.

NOTE:  The functionality described in this topic requires that you install Siebel CRM Release 8.1.1.10 or later. For information, see the applicable Siebel Maintenance Release Guide on My Oracle Support.

Scenarios for Theme-Based Promotions

The following scenarios show how promotions rewarding purchases by day and time might be used. You might use them differently, depending on your business model:

• A customer registers at a web site for first-time parents. The web site offers the opportunity to enroll in a promotion that is valid for three months after enrollment that gives rewards for purchases of clothing and other supplies for infants.
• A store that sells maternity clothing offers the opportunity to enroll in a promotion that is valid for one month after enrollment.

In both of these scenarios, customers will be making purchases of themed products for a limited time after enrollment. People need to buy infant supplies or maternity clothing for only a year or less. They enroll in the promotion when this need arises, and they are eligible for the promotion for only a limited time after enrolling.

The theme-based promotion encourages customers to make more of those purchases soon and to make those purchases from this seller.

Creating Theme-Based Promotions

Create theme-based promotions in the same way you create other promotions, using the following fields:

• Effective Period and Effective Period UOM. Use these fields to specify how long a member gets rewards after enrolling in this promotion. For example, if you want the member to receive rewards for three months after enrolling, then select 3 in the Effective Period field and select Months in the Effective Period UOM field.
• Enrollment End. This field displays the date when the enrollment ends and the member no longer receives rewards. It is calculated based on the values in the Enrollment Starts, Effective Period, and Effective Period UOM fields.

  For information about creating promotions, see Process of Creating Loyalty Promotions.