Siebel Marketing User Guide > Creating and Using Offers and Treatments > Process of Creating and Modifying Offers >

Adding Treatments to Offers


You can use the following procedure to create treatments and add them to offers. After creating a treatment you can associate a treatment template with it.

This task is a step in Process of Creating and Modifying Offers.

To create a treatment

  1. Navigate to the Offers screen.
  2. In the link bar, select the Treatment channel you want to add.
  3. Complete the fields in the Treatment Details screen, using the values in the following table as a guide.
    Fields
    Comment

    Treatment Code

    Contains a unique code that identifies the treatment. You can change this code, but make sure the new value is unique.

    Channel

    Identifies the channel used to distribute the treatment.

    For example, Email, or Fax.

    Parent Offer

    Choose the offer with which to associate the treatment.

    Cost

    Cost of the treatment.

    Type

    Designates the purpose of the offer. For example, Cross-Sell, Retention, or Up-Sell.

    Activation Date

    Identifies the date that the treatment becomes active. You can associate an inactive treatment with a campaign, but when you launch the campaign, only active treatments are executed.

    Expiration Date

    Use the calendar controls to select the treatment's expiration date.

    Expired treatments must not be associated with campaigns because they are not sent out when the campaign is launched.

    Subject Text

    Email Treatment only. Enter the subject text of the email.

    Description

    Enter a description of the treatment.

    Organization

    Use to associate the organization that has visibility to see this treatment in its campaign design views.

    Approval Status

    Indicates if the treatment has been submitted, approved, or declined.

    Approval History

    Shows the approval history of the treatment.

    Products

    Use to indicate which products are being promoted by this treatment.

    Subscription List

    Use to select a marketing list of type Subscription List and associate this list with this treatment. The subscription list can already have contacts or prospects or be empty.

    Language

    For email treatments, do not change the value in this field.

    Version

    Use this field if you create multiple versions of the same treatment in the same channel. You can enter any numeric value.

    Locale

    Used to locate the correct, language-specific Web page.

    Email Marketing Server

    Used for email treatments and Web treatments only. Use to select the Email Marketing Server when sending an Email treatment. This server provides the following:

    • From and Reply-To header values.
    • Connection details for the email sending daemon.
    • SMTP envelope Sender address domain (for bounces).
    • Base URL to use in constructing response forms and trackable URLs. Trackable URLs track customer clicks on an embedded link in an email.
    • Web Server base URL (for product catalog items, Web offers, Web surveys, some response forms, and events).

    Delivery Profile

    Used when sending fax treatments. This field is only available in the fax treatments view, not in fax treatment records in the All Treatments view. Profiles are created using the Communications Administration screen's Communications Drivers and Profiles view. For more information, see Creating Delivery Profiles and Associating with Fax Treatments.

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