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Siebel Personalization Administration Guide > About Siebel Personalization > Personalization Usage Scenarios > Third-Party Personalization Engines Integration ScenarioThis section consists of the following topics:
About the Third-Party Personalization Engines Integration ScenarioA company wants to prevent its customers from switching to a competitor's product by giving them special offers. The company analyzes historical data and discovers a trend that is related to customer defection. Based on this analysis, the company creates a new model that uses relevant customer data to predict the probability of a customer switching to a competitor's product. You might create this model using a third-party personalization engine. Several such models exist for the pharmaceutical industry. The company wants to monitor customer actions in real time while running the model. Based on the model's predictions, the company wants to make a special offer to likely defectors to prevent them from switching. Implementing Third-Party Personalization Engines Integration ScenarioUse the following steps to implement this:
When the customer enters the Web site, he or she might fill out a survey or just browse the site. A special offer appears in a new browser window. Because the offer is targeted specifically to the customer, he or she takes the time to look at it instead of exiting the Web site. |
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