User profiling |
Users enter information about themselves for use in evaluating business rules. Each piece of information is called a profile attribute. For example, a profile attribute could keep track of the industries in which a customer is interested. For more information on profile attributes, see Managing User Profiles. |
Business rules administration |
Business managers create rules that govern which content is shown to which users. These rules are written using an if-then syntax and allow business managers to make changes to the business logic during run time. You can write rules to examine tagged content or the actions of users in the system. |