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About Siebel Loyalty and Social Media

Siebel CRM Social Media Integration allows Siebel CRM to integrate with social media, such as Facebook and Twitter, using third-party listening platform partners and social aggregators. Siebel CRM Social Media Integration captures social profile data which Siebel Loyalty users can incorporate in programs and promotions designed to build brand affinity and promote customer retention. Specifically, Siebel Loyalty can employ Siebel CRM Social Media Integration functionality to do the following:

• Acquire members through social networks

  Customers can be encouraged to enroll into promotions by being awarded a joining bonus at the time of enrollment.

  To enable the functionality to acquire loyalty members through social networks, you must configure membership schemes for members enrolled on social media platforms.

• Define social reward promotions that reward members for actions performed on social channels and that encourage increased user activity.