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Using Email Marketing On Demand >
Creating Campaigns
The Siebel CRM On Demand Campaign Homepage is the starting point for managing campaigns. The Email Marketing On Demand help provides information on selected campaign features as they relate to Email Marketing On Demand.
For complete information about campaigns, see the help for Siebel CRM On Demand.
Campaign Fields
Use the Campaign Edit page in Siebel CRM On Demand to add a campaign or update details for an existing campaign. The Campaign Edit page shows the complete set of fields for a campaign.
TIP: You can also edit campaigns on the Campaign List page and the Campaign Detail page in Siebel CRM On Demand.
NOTE: Company administrators can customize your application in a variety of ways, such as changing names for record types, fields, and options in drop-down lists. Therefore, the information you see onscreen may differ from the standard information described in this table.
Table 4 provides additional information about campaign fields.
Table 4. Campaign Fields
| Field
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Description
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| Key Campaign Information
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| Source Code
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(Required) Campaign identifier code. Make sure the code you enter is unique.
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| Campaign Name
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(Required) Descriptive name of the campaign.
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| Campaign Type
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Type of campaign, such as Advertisement, Direct Mail, Email, Event - Other, Event - Seminar, Event - Trade Show, List - Purchased, List - Rented, Other, Referral - Employee, Referral - External, or Web site.
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| Objective
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Description of the campaign's objective, such as “To increase sales by 10%.”
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| Audience
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Target audience of the campaign.
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| Offer
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Description of the product or service the campaign is offering.
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| Status
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Campaign status, such as:
- Active. Start date is in the past and end date is in the future
- Completed. Start and end dates are in the past.
- Planned. Start and end dates are in the future.
When you use Email Marketing On Demand, the status is automatically updated to Completed when the outbound emails are processed.
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| Start Date
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Date and time the campaign starts. Defaults to the current date and time. You can use the calendar controls to change this date.
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| End Date
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Date and time the campaign is scheduled to be completed. Defaults to the current date and time. You can use the calendar controls to change this date.
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| Campaign Plan Information
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| Revenue Target
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Revenue expected to be generated by the campaign.
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| Leads Targeted (#)
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Number of prospects the campaign targets.
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| Budgeted Cost
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Amount your company budgets for this campaign.
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| Actual Cost
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Amount your company is spending on this campaign.
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| Additional Information
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| Owner
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Alias of the record owner. Defaults to the campaign's creator. Generally, owners can update the record, transfer the record to another owner, or delete the record. However, access levels can be adjusted to restrict or expand a user's access.
This value affects which records are included in reports you or your managers run (from Reports and Dashboard pages).
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| Modified By
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Name of the person who created or last updated the campaign record, followed by the date and time of the update. System-generated.
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| Description
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Description of the campaign. Limit of 2,000 characters.
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NOTE: While it is possible to reuse a campaign record, this is not recommended other than for initial testing, because it limits the ability to track recipient responses and to measure the success of individual campaigns.
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