Using Email Marketing On Demand >

Designing the Email Message Body

After you have designed the email message header, you design the body of the email. Email authors use the Email Marketing Editor to enter and make changes to the body of the marketing email.

You can edit and view the email message body in both HTML and plain text versions. The text email is viewed by contacts whose email client applications display only plain text, or who have chosen to receive text format, rather than HTML.

To design the email message body

Click Step 2: Design Email Message Body.
In the HTML Edit tab, if desired, click the Open icon and choose a template to base this email on.
In the HTML Edit tab, enter the body of the email. For more information, see Using the Email Marketing Editor.
Click the HTML Preview tab to view the HTML message as it will appear to the contact. For more information, see Previewing Email Message Content.
(Optional) Click the HTML Edit tab and edit the message.
To create or edit the plain text version of your email:
Click the Text Edit tab.
Click Generate from HTML.

The application generates a text message based on the HTML message that you entered.

If necessary, edit the text message.
Click Text Preview to view the text message as it will appear to the contact.

Detailed instructions on using the tools available in the Email Marketing Editor to create content are provided in the sections that follow.