MySQL 5.7 Reference Manual Including MySQL NDB Cluster 7.5 and NDB Cluster 7.6
        Every “character” column (that is, a column of type
        CHAR,
        VARCHAR, a
        TEXT type, or any synonym) has a
        column character set and a column collation. Column definition
        syntax for CREATE TABLE and
        ALTER TABLE has optional clauses
        for specifying the column character set and collation:
      
col_name{CHAR | VARCHAR | TEXT} (col_length) [CHARACTER SETcharset_name] [COLLATEcollation_name]
        These clauses can also be used for
        ENUM and
        SET columns:
      
col_name{ENUM | SET} (val_list) [CHARACTER SETcharset_name] [COLLATEcollation_name]
Examples:
CREATE TABLE t1
(
    col1 VARCHAR(5)
      CHARACTER SET latin1
      COLLATE latin1_german1_ci
);
ALTER TABLE t1 MODIFY
    col1 VARCHAR(5)
      CHARACTER SET latin1
      COLLATE latin1_swedish_ci;
MySQL chooses the column character set and collation in the following manner:
            If both CHARACTER SET
             and
            charset_nameCOLLATE
             are
            specified, character set
            collation_namecharset_name and collation
            collation_name are used.
          
CREATE TABLE t1
(
    col1 CHAR(10) CHARACTER SET utf8 COLLATE utf8_unicode_ci
) CHARACTER SET latin1 COLLATE latin1_bin;
            The character set and collation are specified for the
            column, so they are used. The column has character set
            utf8 and collation
            utf8_unicode_ci.
          
            If CHARACTER SET
             is
            specified without charset_nameCOLLATE, character set
            charset_name and its default
            collation are used.
          
CREATE TABLE t1
(
    col1 CHAR(10) CHARACTER SET utf8
) CHARACTER SET latin1 COLLATE latin1_bin;
            The character set is specified for the column, but the
            collation is not. The column has character set
            utf8 and the default collation for
            utf8, which is
            utf8_general_ci. To see the default
            collation for each character set, use the
            SHOW CHARACTER SET statement
            or query the INFORMATION_SCHEMA
            CHARACTER_SETS table.
          
            If COLLATE
             is
            specified without collation_nameCHARACTER SET, the
            character set associated with
            collation_name and collation
            collation_name are used.
          
CREATE TABLE t1
(
    col1 CHAR(10) COLLATE utf8_polish_ci
) CHARACTER SET latin1 COLLATE latin1_bin;
            The collation is specified for the column, but the character
            set is not. The column has collation
            utf8_polish_ci and the character set is
            the one associated with the collation, which is
            utf8.
          
            Otherwise (neither CHARACTER SET nor
            COLLATE is specified), the table
            character set and collation are used.
          
CREATE TABLE t1
(
    col1 CHAR(10)
) CHARACTER SET latin1 COLLATE latin1_bin;
            Neither the character set nor collation is specified for the
            column, so the table defaults are used. The column has
            character set latin1 and collation
            latin1_bin.
          
        The CHARACTER SET and
        COLLATE clauses are standard SQL.
      
        If you use ALTER TABLE to convert
        a column from one character set to another, MySQL attempts to
        map the data values, but if the character sets are incompatible,
        there may be data loss.