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Oracle Marketing User Guide
Release 12.1
Part Number E13579-04
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Creating Fax Activities

This chapter covers the following topics:

Overview of Fax Activities

Use this procedure to create a fax campaign activity.

Steps

  1. Define fax products and offers.

  2. Define fax cover letters.

  3. Build tracking URLs.

  4. Define target groups.

  5. Define control groups.

  6. Define costs, revenues, and metrics.

  7. Define budgets.

  8. Execute fax activities.

  9. Track fax activities.

Related Topics

Understanding Fatigue

Defining Fax Cover Letters

Use the Collateral subtab to create and associate cover letters to e-mail campaign activities. Sales people can review the cover letter while working with a responding lead.

Notes