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Oracle Marketing User Guide
Release 12.1
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Creating Telemarketing Activities

This chapter covers the following topics:

Overview of Telemarketing Activities

Steps

  1. Define telemarketing products and offers.

  2. Define deliverables.

  3. Define target groups.

  4. Define control groups.

  5. Execute telemarketing activities.

  6. Assign agents to telemarketing activities. See the Oracle TeleSales User Guide and Oracle TeleSales Implementation Guide.

  7. Track telemarketing activities.

Related Topics

Understanding Fatigue

Understanding Advanced Outbound

When Oracle Marketing integrates with Oracle Advanced Outbound, it serves to maximize both outbound list penetration and agent productivity. Campaigns and lists are created in Oracle Marketing, and Oracle Advanced Outbound is used as the execution arm for these lists when telesales agents contact customers on the list via the telephone.

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