Oracle Marketing User Guide Release 12.1 Part Number E13579-04 | ![]() Contents | ![]() Previous | ![]() Next |
This chapter covers the following topics:
Steps
Execute telemarketing activities.
Assign agents to telemarketing activities. See the Oracle TeleSales User Guide and Oracle TeleSales Implementation Guide.
Track telemarketing activities.
Related Topics
When Oracle Marketing integrates with Oracle Advanced Outbound, it serves to maximize both outbound list penetration and agent productivity. Campaigns and lists are created in Oracle Marketing, and Oracle Advanced Outbound is used as the execution arm for these lists when telesales agents contact customers on the list via the telephone.
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