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Oracle Marketing User Guide
Release 12.1
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Creating Sales Activities

This chapter covers the following topics:

Sales Activities Overview

When a sales activity is activated, leads are generated. Do the following to create sales activities.

Steps

  1. Define products and offers.

  2. Define sales content, scripts, and proposals.

  3. Define target groups. Use the Lead Generation template.

  4. Define control groups.

  5. Execute sales activities.

  6. Track sales activities.

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