Understanding the Master Index Standardization Engine

Business Name Standardization Components

Standardization engines use tokens to determine how each field is standardized into its individual field components and to determine how to normalize a field value. Tokens also identify the field components to external applications like a master index application. The following table lists each token generated by the Master Index Standardization Engine for business names along with the standardization component they represent. You can only specify the predefined field tokens that are listed in this table for business names unless you create a new data type or variant.

Table 9 Business Name Tokens


Token	Description
PrimaryName	Represents the name parsed from a free-form text business name field.
OrgTypeKeyword	Represents the organization type parsed from a free-form text business name field.
AssocTypeKeyword	Represents the association type parsed from a free-form text business name field.
IndustrySectorList	Represents the industry sector parsed a free-form text business name field.
IndustryTypeKeyword	Represents the industry type parsed from a free-form text business name field (industry type is a subset of the sector).
AliasList	Represents the alias parsed from a free-form text business name field.
Url	Represents the URL parsed from a free-form text business name field.