Analyzing User Behavior and Use Patterns

Study the people who will use your mobile portal. Consider factors such as when they will access the portal using a mobile device and how they have used predecessor access methods. If your organization's experience cannot provide these patterns, you can study the experience of other organizations and estimate them.

Analyze your user behavior and use patterns by answering the following questions:

• Is mobile portal use likely to increase over time? Or stay stable?

• How fast will your mobile user base grow?

• How have your users used applications that the mobile portal will deliver to them?

• What mobile portal channels do you expect users to use regularly?

• What expectations about your mobile portal content do your users have? How have they used predecessor Web-based information or other resources that your mobile portal will offer?