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Oracle® Communications Marketing and Advertising Integration Guide
Release 5.1
Part Number E20559-01
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Contents
Title and Copyright Information
Preface
Audience
Documentation Accessibility
Related Documents
1
Overview
Preparing the Web Services
WSDL
Operations Web Services
Account Manager Web Service
Connection Configuration Web Service
Campaign Management Web Services
Campaign Manager Web Service
Campaign Space Approval Manager Web Service
Campaign Space Manager Web Service
Statistics Manager Web Service
Ad Server Provider API
Siebel Marketing Interface
Oracle Fusion MapViewer Interface
Oracle Business Activity Monitoring
Oracle Communications Billing and Revenue Management/Diameter Rf
Subscriber Information SPI
2
Using the Account Manager Web Service
Authorized Users
Errors
Return Data Structures
User
Organization
Operations
Operation: createOrganization
Operation:createUser
Operation: deleteOrganization
Operation: deleteUser
Operation:getOrganizationByExternalId
Operation:getOrganizationById
Operation: getOrganizationByName
Operation: listOrganizations
Operation: listUsers
3
Using Web Services to Create and Manage Campaigns
Authorized Users
Errors
Return Data Structures
AdServer Connection Configuration
MsgService Connection Configuration
BulkMsg Connection Configuration
Traffic Hour
BulkMsg Marketing Space
Dynamic Ad Space
MsgService Ad Space
BulkMsg Marketing Campaign
MsgService Ad Campaign
Dynamic Ad Campaign
Subscriber Category
SMS Ad Content
MMS Ad Content
Simple Html Snippet Ad Content
Text Ad Content
Url Ad Content
WAP Push Ad Content
Subscriber Address List
The Connection Configuration Manager Web Service
Operations
Operation: deleteConnectionConfiguration
Operation: createAdServerCc
Operation: createMsgServiceCc
Operation: createBulkMessagingCc
Operation: listAdServerCc
Operation: listMsgServiceCc
Operation: listBulkMsgCc
The Campaign Space Manager Web Service
Operations
Operation: createBulkMsgMarketingSpace
Operation: createDynamicAdSpace
Operation: createMsgServiceAdSpace
Operation: deleteCampaignSpace
Operation: listBulkMsgMarketingSpaceByAdSpaceOwner
Operation: listMsgServiceAdSpaceByAdSpaceOwner
Operation: listBulkMsgCcByAdSpaceOwner
Operation: listMsgServiceCcByAdSpaceOwner
Operation: listDynamicSpaceByAdSpaceOwner
Operation: approveCampaign
Operation: rejectCampaign
Operation: listBulkMsgMarketingCampaigns
Operation: listDynamicAdCampaigns
Operation: listMsgServiceAdCampaigns
The Campaign Space Approval Manager Web Service
Operations
Operation: approveCampaignSpace
Operation: rejectCampaignSpace
The Campaign Manager Web Service
Operations
Operation: createSmsAdContent
Operation: createMmsAdContent
Operation: createSimpleHtmlSnippetAdContent
Operation: createTextAdContent
Operation: createUrlAdContent
Operation: createWapPushAdContent
Operation: deleteAdContent
Operation: listSmsAdContents
Operation: listMmsAdContents
Operation: listSimpleHtmlSnippetAdContents
Operation: listTextAdContents
Operation: listUrlAdContents
Operation: listWapPushAdContents
Operation:createSubscriberAddressList
Operation:listSubscriberAddressLists
Operation:deleteSubscriberAddressList
Operation:createCategory
Operation:listCategories
Operation:createMsgServiceAdCampaign
Operation:createDynamicAdCampaign
Operation:createBulkMsgMarketingCampaignWithAddressList
Operation:createBulkMsgMarketingCampaignWithSelectionCriteria
Operation:stopCampaign
Operation:deleteCampaign
Operation:listBulkMsgMarketingCampaignsByAdv
Operation:listMsgServiceAdCampaignsByAdv
Operation:listDynamicCampaignsByAdv
Operation:getBulkMsgMarketingCampaign
Operation:getDynamicCampaign
Operation:getMsgServiceAdCampaign
Operation:listBulkMsgMarketingSpacesByAdv
Operation:listMsgServiceAdSpaceByAdv
Operation:listDynamicAdSpaceByAdv
4
Using Web Services to Query Campaign Statistics
Authorized Users
Errors
Return Data Structures
ocmaBean
statistics
abstractStatistics
categoryStatistics
timeBasedStatistics
The Statistics Manager Web Service
Operations
Operation: getCategoryStatistics
Operation: getStatisticsByConnectionConfig
Operation: getStatisticsByID
Operation: getStatisticsPerAdSpace
Operation: getTimeBasedStatistics
5
Using Oracle Communications Marketing and Advertising as an Ad Server
Overview
Understanding the Ad Server Web Service
Errors
Data Structures Used in the Web Service
SpApp Ad Web Service
Operations Provided by the Web Service
Marketing and Advertising Ad Server Processes
Understanding OMA Ad Server Concepts
OMA SP Application Identifier
Channel Types
Creating an OMA Ad Server Connection Configuration
Create an Ad Space Using the OMA Server Connection Configuration
Bidding and Purchasing OMA Ad Space
Responding to External Application Requests Ad
Reporting Ad Server Statistics
6
Integrating with Siebel Enterprise Marketing Suite
Overview
Preparing Siebel and Marketing and Advertising
Siebel Prerequisites
Oracle Communications Marketing and Advertising Prerequisites
Shared Filesystem
Configuring Siebel
Configuring the Siebel Outbound Web Service
Configuring the Siebel WebMarketing Inbound Web Service
Configuring the Siebel Email Marketing Server
Enabling the Siebel Component Groups
Starting the Siebel Marketing Workflow Processes
Configuring Oracle Communications Marketing and Advertising
Configuring the Web Service in WebLogic
Preparing Oracle Communications Marketing and Advertising for Siebel Marketing
Creating Oracle Communications Marketing and Advertising Organizations and Users
Creating a Usable Campaign Space
Setting the Oracle Communications Services Gatekeeper Network Provider Name
Creating a Test Campaign in Siebel Marketing
Create Siebel Marketing Offer
Create Siebel Marketing List
Creating Siebel Treatments Using Sample Template Files
Creating Treatment Templates
Uploading Treatment Templates
Create Treatment
Creating a Siebel Campaign
Launching the Siebel Campaign
Verifying the Integration
Confirming Siebel Campaign Status
Confirming Oracle Communications Marketing and Advertising Campaign Creation
7
Integrating with Oracle Business Activity Monitoring
Overview
Configuring the Connection
JMS Message Content
8
Integrating with Oracle Map Viewer
Overview
Determine the Oracle Fusion Middleware Map Viewer Service URL
Add the Web Service URL in the System Owner GUI Interface
9
Integrating with Oracle Communications Billing and Revenue Management
Overview
Deploy the CDRtoDiameter Service
Configure the CDRtoDiameter Service
AVPs in Diameter Rf
Oracle Communications Network Mediation
10
Using the Subscriber Information SPI
Overview
Querying for Information About a Single Address
Creating an Address List Based on Demographic Categories
The LDAP Example
The Subscriber Information SPI
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