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Oracle® CRM On Demand Marketing
Release 5.4.10
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About the Call Center

Many companies employ telemarketing or internal sales team as part of their Marketing or Sales organizations. Telemarketing staff are responsible the following activities:

The call center or telemarketing functionality in Oracle CRM On Demand Marketing is a module that can be made available to telemarketing and inside sales staff, without needing to make other Oracle CRM On Demand Marketing modules available beyond the scope of their responsibilities. This also enables you to provide access to third-party providers who are performing telemarketing activities for your company.

You can perform telemarketing activities, such as cold calling, followup, and response qualification, with Oracle CRM On Demand Marketing, allowing you to capture all data in one consolidated contact record.